Only tracking if you're mentioned, not what's said

Appearing in AI results with negative framing is worse than not appearing at all.

Ignoring the source material

AI pulls from specific sources. Fix the source and the AI narrative follows.

If AI says 'X is better than Y,' you need to know and respond.

Fix the underlying sources (reviews, press, content). AI reflects what's out there.

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Monitor not just IF AI mentions you, but WHAT it says. Track sentiment, fix negative narratives, amplify positive signals.

Steps

60 min

Total Time

Pick your monitoring tool

Follow step-by-step setup instructions

Start tracking your brand mentions

Want us to run this for you?

Same playbook, done for you: we install one job, coach in a shared chat, and send a weekly time and value report.

Our pick for this playbook

Primary tool: Brand24. Sentiment scoring plus alerts across channels SMBs actually use

Why not the other tools in this category? See our picks by task.