# Tool Categories - LLM Relevance Directory

Complete list of all tool categories with descriptions and use cases.

Last updated: 2026-02-09

## Category List

### visibility_tracking
Purpose: Track AI search visibility (ChatGPT, Perplexity, Claude rankings), LLM citations, AI search appearance
Primary Questions: How visible is my brand in AI search? Which LLMs mention us? What keywords rank in AI responses?
Core Functions: AI search ranking tracking, LLM citation monitoring, keyword visibility in AI responses, competitor AI visibility analysis
AI/SEO Tie-In: Direct measurement of AI search visibility - the core metric for appearing in ChatGPT, Claude, Perplexity responses
Representative Tools: RankPrompt, Otterly, Peec AI, Profound

### content_optimization
Purpose: Improve content quality, relevance, and conversion potential before or after publication
Primary Questions: What topics and keywords will resonate? How can we maximize engagement and reach?
Core Functions: Audience/keyword insights, creative recommendations, asset scoring, A/B testing, analytics dashboards, best-time-to-post guidance
AI/SEO Tie-In: Produces structured, high-performing assets that AI systems surface in SERPs, chat responses, and recommendation feeds
Representative Tools: RankPrompt, Clearscope, Surfer SEO, Jasper, MarketMuse, Frase

### seo_suites
Purpose: Comprehensive SEO platforms with multiple features (keyword research, rank tracking, site audits, backlinks, etc.)
Primary Questions: How do I improve my SEO comprehensively? What keywords should I target? How are my rankings performing?
Core Functions: Keyword research, rank tracking, site audits, backlink analysis, competitor research, technical SEO, content analysis
AI/SEO Tie-In: Comprehensive SEO data informs content strategy that improves both Google rankings and AI search visibility
Representative Tools: Ahrefs, SEMrush, Moz, SE Ranking, Ubersuggest

### pr_link_building
Purpose: PR outreach, link building, backlink analysis, digital PR, HARO alternatives
Primary Questions: How do I build quality backlinks? How do I reach out to journalists? How do I track my link building efforts?
Core Functions: Link prospecting, outreach automation, journalist database, backlink tracking, PR campaign management, HARO monitoring
AI/SEO Tie-In: Quality backlinks signal authority to both Google and AI models, improving visibility in search results
Representative Tools: Connectively, Respona, BuzzStream, Pitchbox, HARO

### local_seo
Purpose: Local business SEO, Google Business Profile management, local citations, local rankings
Primary Questions: How do I rank locally? How do I manage my Google Business Profile? Where should I get citations?
Core Functions: Local rank tracking, citation management, Google Business Profile optimization, local competitor analysis, review management
AI/SEO Tie-In: Local SEO signals (citations, reviews, NAP consistency) help AI models understand business location and authority
Representative Tools: BrightLocal, Whitespark, Local Falcon, Yext, Moz Local

### schema_markup
Purpose: Schema/structured data generators, JSON-LD tools, rich snippet optimization
Primary Questions: How do I add schema markup? What structured data should I use? How do I validate my schema?
Core Functions: Schema generation, JSON-LD creation, rich snippet testing, structured data validation, entity markup
AI/SEO Tie-In: Structured data helps AI models understand business information, products, services, and relationships
Representative Tools: Schema App, InLinks, Merkle Schema Generator, Rank Math

### brand_monitoring
Purpose: Track mentions of your brand, competitors, keywords, and campaigns across social networks, review sites, news outlets, blogs, podcasts, and forums
Primary Questions: Who is talking about us? Where are those conversations happening? What is the sentiment?
Core Functions: Real-time alerts, sentiment analysis, share of voice, crisis detection, competitive benchmarking, review monitoring
AI/SEO Tie-In: Provides reputation, E-E-A-T, and authority data that LLMs and search engines use to assess trust
Representative Tools: Brand24, Mention, Brandwatch, Talkwalker

### social_scheduling
Purpose: Plan, organize, and automate outgoing social content across multiple networks to maintain consistent publishing cadence
Primary Questions: What is going live, when, and on which channels? Who needs to approve it? How do we balance campaign themes?
Core Functions: Drag-and-drop content calendar, automated posting, multi-network publishing, asset library, approval workflows, AI caption/hashtag helpers
AI/SEO Tie-In: Keeps owned channels active so brand signals remain fresh for AI models while freeing teams to focus on higher-value optimization work
Representative Tools: Buffer, Hootsuite, SocialBee, Later, Planoly, Tailwind, Sendible, Loomly

### automation
Purpose: Marketing & workflow automation, integration platforms, simple automation
Primary Questions: How do I automate repetitive tasks? How do I connect my apps? How do I build simple workflows?
Core Functions: App integrations, simple workflow automation, trigger-based actions, data synchronization, basic task automation
AI/SEO Tie-In: Automation frees teams to focus on high-value content and optimization work, improving overall business efficiency
Representative Tools: Zapier, Make.com, n8n, IFTTT

### productivity
Purpose: General productivity tools that help small business owners work more efficiently (databases, notes, project management, AI assistants)
Primary Questions: How do I organize my work? How do I manage projects? How do I collaborate with my team?
Core Functions: Project management, note-taking, database management, task tracking, team collaboration, document management
AI/SEO Tie-In: Productivity tools help businesses maintain organized operations that support consistent content creation and optimization
Representative Tools: Notion, Baserow, Airtable, PDF.ai, ClickUp, Monday.com

### crm
Purpose: Customer relationship management, sales pipelines, contact management
Primary Questions: Who are my customers? What's the status of each sale? How do I follow up with leads and customers?
Core Functions: Contact management, sales pipeline tracking, email integration, task management, deal tracking, customer communication history
AI/SEO Tie-In: Helps businesses maintain organized customer data that can be referenced in content and helps build authority through consistent customer relationships
Representative Tools: HubSpot CRM, Salesforce, Pipedrive, Zoho CRM, Freshsales

### email_marketing
Purpose: Create, send, and manage email campaigns to nurture leads, engage customers, and drive conversions
Primary Questions: How do I send personalized emails at scale? What content resonates with my audience? How do I automate email sequences?
Core Functions: Email campaign creation, automation workflows, personalization, A/B testing, list segmentation, deliverability optimization, analytics
AI/SEO Tie-In: Email marketing helps build engaged audiences that can amplify content through shares and backlinks, improving domain authority and AI visibility signals
Representative Tools: Mailchimp, ConvertKit, Klaviyo, Brevo, Omnisend, SendGrid

### workflow_orchestration
Purpose: Advanced workflow orchestration, task routing, multi-step automation with intelligent routing, workflow mapping, parallel execution, human-in-the-loop approvals
Primary Questions: How do I automate complex workflows? How do I route work to the right person or system? How do I build and manage complex workflows?
Core Functions: Workflow mapping, task routing, multi-step automation, app integrations, workflow templates, parallel execution, human-in-the-loop approvals
AI/SEO Tie-In: Enables systematic, scalable automation that frees teams to focus on high-value content and optimization work, improving overall business efficiency
Representative Tools: Trace.so, AirOps, Zapier (for complex workflows), Make.com (for orchestration), n8n

### reputation_management
Purpose: Collect, monitor, and manage online reviews and customer feedback across multiple platforms to build and protect online reputation
Primary Questions: How do I get more reviews? Where are customers leaving feedback? How do I respond to reviews professionally?
Core Functions: Automated review requests, multi-platform review monitoring, review response management, sentiment analysis, reputation scoring, social proof widgets
AI/SEO Tie-In: Reviews are critical E-E-A-T signals that both Google and AI search engines use to evaluate credibility and trustworthiness
Representative Tools: Birdeye, ReviewTrackers, Reputation.com, GatherUp, Podium, NiceJob

### data_enrichment
Purpose: Enhance contact and company data with additional information to improve targeting, personalization, and lead qualification
Primary Questions: What additional information can I find about my leads? How do I verify and enrich contact data? What insights can help me personalize outreach?
Core Functions: Contact data enrichment, company information lookup, email verification, social profile matching, technographic data, intent signals, lead scoring
AI/SEO Tie-In: Enriched data helps create more targeted, relevant content and outreach that builds authority and earns quality backlinks from relevant sources
Representative Tools: Clearbit, ZoomInfo, Apollo, Lusha, Hunter.io

### analytics
Purpose: Track, measure, and analyze marketing performance, user behavior, and business metrics to make data-driven decisions
Primary Questions: How are my campaigns performing? What content resonates most? Where should I focus my efforts?
Core Functions: Website analytics, campaign tracking, conversion measurement, user behavior analysis, custom dashboards, reporting, attribution modeling
AI/SEO Tie-In: Analytics data helps identify high-performing content and optimization opportunities that improve AI search visibility and organic rankings
Representative Tools: Google Analytics, Mixpanel, Amplitude, Plausible, Posthog

## Category Format Rules

- Categories use lowercase_with_underscores format (NOT 'Title Case' or 'Spaces')
- Each tool maps to ONE primary category
- Subcategories can be added for filtering (e.g., instagram_planning, agency_collaboration)
- If a tool covers multiple functions, choose the dominant use case